Pick Your Goal. We Take Care
of Audience, Delivery,
and Performance.
On this page
Overview
Whether you want to grow sales, capture leads, or build brand awareness, our platform activates campaigns based on real shopping behavior and tracks performance down to the last unit sold or lead captured.
Four Clear Goals. One Platform.
Drive Awareness
What it solves
Builds reach and brand recall
Best for
New product launches, Market entry, Market expansion, Rebranding
Measured in
Brand Uplift, Reach
Generate Conversions
What it solves
Captures high-quality leads at low cost
Best for
Telco, Banking, Automotive, DTC, Insurance, Health, Travel, Lifestyle
Measured in
Cost per Lead, Conversion Rate
Boost Sales
What it solves
Drives incremental sales at SKU level
Best for
FMCG, CPG, Shopper Marketing
Measured in
IncrementalSales, ROAS, Basket Incidence, New to Brand Customers
Grow Loyalty
What it solves
Increase LCV and lock in repeat buyers, Increase frequency of purchase.
Best for
All brands
Measured in
Increase Repeat Purchase Rate, Increase Average Basket Value, Increase Share of Wallet
Boost Sales
Turn Browsers into Buyers. Measure Sales Uplift, Not Clicks. Discover sales incrementality.
What It’s For:
New product launches. Recovering lost share. Seasonal pushes. Growing penetration in competitive categories.
How It Works:
- Identify real shoppers from past category behavior
- Al ranks each audience by how likely they are to buy
- Predictive audiences built daily, activated across screens, audio, app, and off-site
- Delivered when shoppers are most likely to buy
- Synced with the shopper's actual path to purchase
- Measured in real time at SKU and store level
- Live dashboard shows incremental sales and media-to-sales attribution
Real-World Impact:
Grow Loyalty
What It’s For:
Turn occasional shoppers into repeat buyers. Grow retention and basket value. Switch from competitor brands.
How It Works:
- Identify loyalty members and repeat shoppers based on purchase history
- Segment by recency, frequency, and value to spot who is about to churn
- Build audiences daily from real shopping behavior and store patterns
- Deliver personalized offers and messages across screens, audio, app, and off-site
- Trigger delivery by daypart, store, and shopping mission to match intent
- Measure impact on repeat purchases, basket size, and time between visits
- See retention lift and incremental revenue in one live dashboard
Real-World Impact:
Generate Leads
Convert real-life shopping behavior into qualified leads.
What It’s For:
Loyalty programs. Telco plans. Credit offers. Insurance services. Auto test drives. Subscriptions. Trials.
How It Works:
- We detect behavioral signals linked to high purchase intent.
- Campaigns activate lead ad formats across apps, web, direct comms, interactive displays, and off-site retargeting.
- Leads are qualified in real-time and synced into your CRM or managed natively inside Footprints Al, ready for activation.
Real-World Impact:
Drive Awareness
Be remembered where it matters most: in the aisle, on the app, at home.
What It’s For:
Brand building. Market entry. Top-of-mind recall in the moment of purchase decision.
How It Works:
- We place brand assets on high-attention media: in-store screens, in-store radio, mobile app, retailer homepage, Digital Billboards and CTV.
- Activation is based on shopping mission and time-of-day + time-of-week attention patterns.
- Measured using verified reach, brand uplift, viewability, capture rate and completion rates.
Real-World Impact: