Do Better Retail Media
Creatives with Our Built-In
Creative Tools & Al

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Overview

Media & Retail AI gives brands everything they need to create, personalize, and scale high-performing retail media creatives.
Whether you're building static banners, rich media, or video, our platform adapts your story to every format, every retailer, every shopper.

  • Do creatives from scratch
  • Adapt existing creatives to retail media channel & objectives
  • Use our design canvas in second, with no design skills required
  • Generate dynamic creatives with Al variables
  • Embed Al variables like location, real-time environment, product, packaging, price, promo
  • Adapt creatives to all formats and all screens instantly

You focus on the idea. Footprints AI has all the tools to turn your idea into high-performance media: dynamic, hyperlocal, and shopper-ready.

Book a Demo with a Retail Media Strategist

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Creative Tools

A full creative canvas made for non-designers. And stress-tested by the best professionals in graphic design.

Create any ad format using Footprints AI's drag-and-drop studio:

  • Static, carousel, video, animation, audio, and direct messaging creatives
  • Pre-set templates by format, channel, and campaign type
  • Built-in retail media best practices
  • Built-in brand guideline enforcement
  • Responsive design previews for every placement
  • Interactive elements
  • Instant publishing to in-store, on-site, and off- site

Gen Al Capabilities

Faster, better, smarter creatives, at no extra cost.

Media & Retail AI comes with fully integrated Gen AI tools to help you:

  • Write headlines, taglines, calls to action aligned with your brand voice
  • Generate images or videos optimized for shopper context
  • Adapt your core message to each channel (in‑store, app, display, audio, etc.)
  • Automate your prompt based on Media & Retail Al's Intelligence to include predictive behaviors and custom retail variables
  • Preview creatives instantly in all major formats and placements

Al-Driven Personalization

Every ad adapts to the shopper in front of it.

Our AI automatically personalizes creative assets using:

Life stage & household profile

Shopping mission (e.g. treat, refill, pantry stock‑up)

Local community & catchment area behavior

Environmental context (weather, time of day, seasonality)

Personalized elements include:

  • Visual backgrounds
  • Product descriptions
  • Promotional taglines
  • Color themes and copy
  • Languages and dialects

Dynamic Creative Optimization (DCO)

One campaign creative optimized in real time

Media & Retail AI turns a single layered creative asset into a dynamic system that:

  • Swaps products based on store-level inventory
  • Changes price points per region, time of day, or promotion
  • Tailors visual language to local lifestyle & life
 stage cues
  • Tests variants for ROAS, uplift, CTR, and attention time