Every Format. Every Placement.
In-Store & Online. All Connected.

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Overview

Choose from a full suite of retail-ready ad formats, delivered across every retail surface, powered by real shopping behavior, and measured from exposure to action.
All formats are designed to serve one of three goals: Boost Sales, Generate Leads, or Drive Awareness. All formats can be activated in-store, on-site, off-site, or across them all in a single flow.
Every ad format runs on behavior-based targeting. Every placement is timed to real-world shopper journeys. And every result is tracked back to sales, leads, or brand recall, no matter the surface.

  • Use it to win visibility in search or shelf
  • Available on On-site search, Scan & Go mobile, Loyalty
  • Measured in click-through, add-to-cart, conversion, in-store sales

Display Ads

  • Use it to drive conversion or promo awareness
  • Available on mobile, web, digital screens, Wi‑Fi, POS, self-checkout, kiosks, emails, managed social media
  • Measured in engagement, click-through, conversion, in-store sales

Video Ads

  • Use it to build recall and emotional impact
  • Available on mobile, web, product pages, digital screens, CTV, DOOH
  • Measured in completion rate, brand uplift, ad recall, engagement, click-through,
 conversion, in-store sales

Audio Ads

  • Use it to extend targeting to social platforms
  • Available on retailer managed Meta, Google,
TikTok
  • Measured in reach, cost per action, leads

Lead Ads

  • Use it to build recall and emotional impact
  • Available on mobile, web, product pages, digital screens, CTV, DOOH
  • Measured in completion rate, brand uplift, ad recall, engagement, click-through,
 conversion, in-store sales

Social Ads

  • Use it to extend targeting to social platforms
  • Available on retailer managed Meta, Google,
TikTok
  • Measured in reach, cost per action, leads

DOOH Ads

  • Use it to extend targeting to DOOH
  • Available on digital billboards
  • Measured in reach, impressions, ad recall, in-store sales

CTV Ads

  • Use it to extend targeting to CTV
  • Available on connected TV and streaming
apps
  • Measured in reach, impressions, ad recall, in-store sales

Text Ads

  • Use it to use direct messaging to generate actions and conversions
  • Available on web browser notifications, mobile notifications, SMS, WhatsApp
  • Measured in reach, impressions, click- through, cost per action

Be the first brand shoppers see when they search or scan.

Sponsored placements surface your product at the top of retailer app or web search results or Scan & Go interfaces. Perfect for brand recall and basket conversion.

  • On-site search results
  • Scan & Go product lists
  • Loyalty product recommendations
  • Product detailed page recommendations
  • Smart shopping cart recommendations
  • Wi-Fi captive portal recommendations

Why Brands Use It

It converts shopper intent into action at the exact moment of interest.

How It’s Measured

  • Reach & Impressions
  • Click-through rate
  • Add-to-cart rate
  • SKU-level conversion
  • In-store sales uplift

Performance Benchmark

ROAS for category leaders
Up to 0 x
higher conversion rate than organic listings
0 x

Display Ads

BKeep your brand top-of-mind throughout the shopping journey.

Static or rich-media placements shown on high-attention screens across the app, web, in-store screens, and off-site channels.

  • Retail web and ecommerce banners
  • Retail app banners
  • In-store screens, including shelves and Point of Sale
  • In-store Wi-Fi portal
  • Self-checkout screens
  • Smart carts
  • In-store kiosks
  • Banner inserts into emails and newsletters
  • Banners and sponsored posts on retailer managed social media channels

Why Brands Use It

Ideal for pushing offers, promotions, new SKUs, or seasonal products. Good fit for both endemic and non-endemic advertisers.

How It’s Measured

  • Reach & Impressions
  • Click-through rate
  • SKU-level conversion
  • In-store sales uplift
  • Completion rate
  • Viewability
  • Brand recall studies
  • Impact on visit-to-purchase rate

Performance Benchmark

5× to 8×

ROAS

higher engagement
 than standard ads
0 x

Video Ads

Make shoppers feel something before they choose.

Short-form or long-form video ads that run inside retailer web, apps, on product details pages, digital screens, or on Connected TVs, streaming apps and Digital OOH, are tied to your campaign audience.

Where It Shows

  • Retail web and ecommerce video banners & sponsored product videos
  • Retail app video banners & sponsored product videos
  • In-store screens, including shelves and Point of Sale
  • In-store Wi-Fi portal
  • Self-checkout screens
  • Smart carts
  • In-store kiosks
  • Video banners inserts into emails and newsletters
  • Video ads inserted in sponsored posts on retailer managed social media channels
  • Sponsored videos on CTV and streaming apps
  • Sponsored videos on DOOH screens

Why Brands Use It

Build brand equity and emotional recall. Prime the purchase before it happens.

How It’s Measured

  • Reach & Impressions
  • Click-through rate
  • SKU-level conversion
  • In-store sales uplift
  • Completion rate
  • Viewability
  • Brand & ad recall uplift
  • Impact on visit-to-purchase rate
  •  

Performance Benchmark

5× to 8×

ROAS

higher engagement
 than standard ads
0 x
ROAAd recall uplift on exposed vs controlS
+ 0 %

Audio Ads

Reach shoppers while they shop, without fighting for their eyes.

Dynamic audio ads inserted into in-store radio or app audio streams, personalized by store, time, and audience.

Where It Shows

  • In-store radio
  • Mobile app streams

Why Brands Use It

You get 100% attention without screen competition and can shift basket intent in real time. If synchronized with all in-store screens in real time, can provide up to +70% ad recall (within a full store take-over format) and up to 80% conversion rates.

How It’s Measured

  • Reach & Impressions
  • Click-through rate
  • SKU-level conversion
  • In-store sales uplift
  • Completion rate
  • Attention
  • Brand & ad recall uplift
  • Impact on visit-to-purchase rate

Performance Benchmark

5× to 8×

ROAS

higher engagement
 than standard ads
0 x
ROAAd recall uplift on exposed vs controlS
+ 0 %

Lead Ads

Capture shopper interest before they leave the buying cycle.

Pre-filled forms with shopper's data and purchase intent triggered by targeting and specific offers. These are served across interactive screens, apps, web & Wi-Fi portals and they capture premium leads for endemic & non-endemic advertisers, while making sure retailers retain their traffic.

Why Brands Use It

You get 100% attention without screen competition and can shift basket intent in real time. If synchronized with all in- store screens in real time, can provide up to +70% ad recall (within a full store take-over format) and up to 80% conversion rates.

How It’s Measured

  • Reach & Impressions
  • Click-through rate
  • SKU-level conversion
  • Cost per lead
  • Lead-to-conversion ratio

Performance Benchmark

lower CPL vs Meta Lead Ads
0 %
pre-qualified match accuracy
0 %

Social Ads

Reach the same shoppers when they engage with content, brands and connections.

Use Media & Retail  Al audiences to deliver ads across Meta, Google & TikTok, YouTube, powered by retail shopping insights.

  • Retailer managed Facebook page & Instagram account
  • Retailer managed Google Business Location profile
  • Retailer managed TikTok account

Why Brands Use It

Connect retail audience insights to retailers' social channels. Outperform generic interest targeting.

How It’s Measured

  • Reach & Impressions
  • Click-through rate

Performance Benchmark

higher conversion than interest-based social ads targeting
0 x
uplift in lead conversion
Up to 0 %

DOOH Ads

Surround your shoppers on the move. With the same precision as digital ads.

Target your audiences on digital billboards across cities, malls, and transit zones based on their predictive shopping behavior and store proximity.

  • Urban billboards
  • Retail parking lots
  • Shopping centers
  • Metro & transit screens

Why Brands Use It

Drive top-of-funnel awareness across the full shopper journey.

How It’s Measured

  • Reach & Impressions
  • In-store sales uplift
  • Brand & ad recall uplift

Performance Benchmark

higher personalization, relevance & impact rate than disconnected DOOH
0 %
higher recall in exposed shoppers communities
0 x

Connected TV Ads

Bring sponsored products & brand stories into living rooms, using real shopper data.

Deliver video ads to Connected TVs targeting verified Media & Retail Al audiences, synced with in-store and online behavior.

  • Smart TVs
  • Streaming platforms

Why Brands Use It

Perfect for high-attention storytelling, product education, or pre-visit recall.

How It’s Measured

  • Reach & Impressions
  • Click-through rate
  • In-store sales uplift
  • Brand & ad recall uplift

Performance Benchmark

viewability & relevance rate
0 %
brand lift in FMCG brand recall studies
+ 0 %

Text Ads

Reach the Right Shoppers. Grab Their Attention. At the Right Moment.

Send personalized notifications to shoppers while browsing in-store & online or based on their past shopping behavior. Optimize conversion rates. Delivered as native push notifications, SMS, or WhatsApp messages, based on consent and context.

  • Retailer mobile app notifications
  • Retailer web & ecommerce
  • SMS campaigns for store proximity & in-store activations
  • WhatsApp messages with product offers or trial invites
  • Retargeting flows after missed conversion
  • Just after purchase flows
  • Pre-purchase flows

Why Brands Use It

This is the “last mile” of omnichannel media. The fastest way to engage and convert a predictive audience, a real time shopper behavior or re-engage a warm prospect and push them to action, without waiting for them to see another ad.

How It’s Measured

  • Reach & Impressions
  • Click-through rate
  • SKU-level conversion

Performance Benchmark

open rate
0 %
response rate
0 %

Average response time

under 8 minutes from send to action