Pick Your Goal. We Take Care
of Audience, Delivery,
and Performance.

On this page

Overview

Whether you want to grow sales, capture leads, or build brand awareness, our platform activates campaigns based on real shopping behavior and tracks performance down to the last unit sold or lead captured.

Three Clear Goals. One Platform.

Basic

Drive Awareness

€8CPM

What it solves
Builds reach and brand recall

Best for
New product launches, Market entry, Market expansion, Rebranding

Measured in
Brand Uplift, Reach

Advanced

Generate Conversions

€12CPM

What it solves
Captures high-quality leads at low cost

Best for
Telco, Banking, Automotive, DTC, Insurance, Health, Travel, Lifestyle

Measured in
Cost per Lead, Conversion Rate

Premium

Boost Sales

                                €16CPM

What it solves
Drives incremental sales at SKU level

Best for
FMCG, CPG, Shopper Marketing

Measured in
IncrementalSales, ROAS, Basket Incidence, New to Brand Customers

Boost Sales

Turn Browsers into Buyers. Measure Sales Uplift, Not Clicks. Discover sales incrementality.

What It’s For:

New product launches. Recovering lost share. Seasonal pushes. Growing penetration in competitive categories.

How It Works:

  • Identify real shoppers from past category behavior
  • Al ranks each audience by how likely they are to buy
  • Predictive audiences built daily, activated across screens, audio, app, and off-site
  • Delivered when shoppers are most likely to buy
  • Synced with the shopper's actual path to purchase
  • Measured in real time at SKU and store level
  • Live dashboard shows incremental sales and media-to-sales attribution

Real-World Impact:

SKU basket incidence uplift
0 %

5-8X

average ROAS across sales-driven campaigns

New to Brand customers
0 %
Forecasting built into every Retail Brand Growth Plan
0 x

Generate Leads

Convert real-life shopping behavior into qualified leads.

What It’s For:

Loyalty programs. Telco plans. Credit offers. Insurance services. Auto test drives. Subscriptions. Trials.

How It Works:

  • We detect behavioral signals linked to high purchase intent.
  • Campaigns activate lead ad formats across apps, web, direct comms, interactive displays, and off-site retargeting.
  • Leads are qualified in real-time and synced into your CRM or managed natively inside Footprints Al, ready for activation.

Real-World Impact:

lower cost per lead than Meta Lead Ads
0 %
Forecasting built into every Retail Brand Growth Plan
0 %
qualified shoppers by life stage, household disposable income, life style.
+ 0 m

Drive Awareness

Be remembered where it matters most: in the aisle, on the app, at home.

What It’s For:

Brand building. Market entry. Top-of-mind recall in the moment of purchase decision.

How It Works:

  • We place brand assets on high-attention media: in-store screens, in-store radio, mobile app, retailer homepage, Digital Billboards and CTV.
  • Activation is based on shopping mission and time-of-day + time-of-week attention patterns.
  • Measured using verified reach, brand uplift, viewability, capture rate and completion rates.

Real-World Impact:

average brand recall uplift
0 %
more attention than linear TV, linear radio, online & linear outdoor
0 %
shoppers reached monthly per campaign
+ 0 m